Audience Research

As part of our audience research we also interviewed people that we didn't film, as they didn't want to be on camera. From our research we discovered that only 10% have a favourite film genre of horror, the most popular genre was comedy. After learning some of our potential audiences favourite horror film like 'The Caller' and 'Insidious' we watched the films trailer to get some inspiration and see if we can transfer any ideas into our trailer. The main expectations audiences have for horrors is jump scares, blood, gore but they also expect there to be a storyline they can follow.

Looking at the scoio-economic scale we would be aiming our trailer at categories B to D, middle-class to working this is because it covers a wide range of people. Young and Rubicam developed the four C's theory, we would aim our trailer at mainstreamers. Blumer's uses and gratification theory could be used in our trailer. Our trailer would appeal to the 'Personal Identity' category as the audience would be able to identify with our central female character of 'Grace'. Our audiences would seek narrative pleasure because the story line means they have to try and solve a mystery (what is the identity of the character following her). This sets up a Barthes Enigma Code as the audience will be questioning the characters identity.  From this research we have learnt that our stereotypical audience will be teenagers from 13-18 as they can relate to the characters. We would also appeal to members of the Gothic subculture as they would like the horror and scary themes featured in our film and would be enjoyed being frightened.